78.8% of people are more likely to support politically neutral companies
78.8% of respondents were "much more" or "somewhat more" likely to do business with a company that stayed politically neutral and tolerated viewpoints of employees and customers across the board.
Only 14% of Americans believe CEOs should take stances on controversial issues
An overwhelming majority of Americans do not want CEOs taking public stances on controversial social issues. No majority of any demographic want CEOs taking public stances on such issues.
87% of customers want to stop buying from companies promoting an opposing political agenda
87% of respondents said they are “very likely” or “somewhat likely” to stop using a product or service of a company that openly advocates for a political agenda they disagree with.
Communicating a social-political stance has a net demotivating effect on employees
There is strong evidence that communicating a social-political stance with which employees disagree has a demotivating effect, while communicating a social-political stance with which employees agree has no (statistically significant) motivating effect.
60% of employees are afraid to express their views at work
An Ipsos survey of 3,000+ employees suggests that companies might be alienating their workforce by taking political stands on contentious social issues and creating a culture of intolerance toward diverse views in the workplace.
44% of employees withhold sharing company concerns out of fear their views could jeopardize their career
A substantial portion of respondents are worried about their career prospects based on their political or religious beliefs.
Corporate activism never elicits a positive investor response when it deviates from customers’ values
Social activism is a risky activity that managers must carefully consider before implementing in their companies.
