78.8% of people are more likely to support politically neutral companies

Survey by Trafalgar Group (2023)

This survey was conducted in February 2023 with 1092 “likely voters” (39 percent of respondents were Democrat, 36 percent Republican and 25 percent “non-partisan”).

Key findings


  • Poll asked: "Would you be more or less likely to do business with a company that stayed politically neutral and tolerated viewpoints of employees and customers across the board?" 78.8% of respondents answered “much more likely” and “somewhat likely”. 10.1% answered “less likely.”