87% of customers want to stop buying from companies promoting an opposing political agenda

Survey by Trafalgar Group (2022)

A 2022 survey asked, "How likely are you to stop using a product or service of a company that openly advocates for a political agenda you disagree with?" 39% of respondents identified as Democrat, 36% as Republican. 


Key findings


  • 87% answered they would be "very likely" or "somewhat likely" to stop using a product or service of a company that openly advocates for a political agenda they disagreed with.